Take A Peek Behind the Curtain of Digital Advertisements
For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was bliss in not knowing what was happening behind the scenes. With the recent surge of documentaries and docuseries, audiences have become more …
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Tips for an Effective Marketing Campaign
There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …
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5 Reasons to Consider a Rebrand
As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …
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898 Marketing Recognized With Gold Award at 2021 Akron-Canton American Advertising (ADDY) Awards
When Mahoning County Public Health approached us about creating a campaign to promote healthy tips and habits during the holidays, the 898 team developed several concepts including one featuring local children answering questions and giving their thoughts on the Coronavirus pandemic. The children delivered funny, insightful, and honest answers and the campaign ran on local TV as well as across …
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Boosting Your Brand Through Social Media Engagement
Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, …
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Thank You to Our Clients
Needless to say, the current pandemic has made 2020 a crazy and unpredictable year, and has forced us to change the way we work and interact with each other. Typically, as a way to thank and celebrate our amazing clients, the team at 898 Marketing hosts a number of appreciation events throughout the year at various locations. Because we weren’t …
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The 4 Best Website Building Platforms and What They Do Best
In the world of websites, there are many different tools and platforms available to develop your business’s website. A content management system (CMS) will allow you to easily add and edit the content on your site without needing to learn HTML code. With so many CMS platforms to choose from, how can you decide which is best for you? I’ll …
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Tuesdays With Ryz- The Mind is a Powerful Tool
The mind is a powerful tool. Think about it… it is the ULTIMATE multi-tasker. It is your Swiss Army Knife in life, but, like any useful tool, it needs to be sharpened, honed, and maintained to make sure that it is up to any challenge it needs to conquer. The mind is no different. When a mind is weak, the …
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How to Know if Your SEO is Good or Bad
This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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