If You Build It, They Won’t Come… Not Without an Invitation
I love baseball. I know that’s not something you hear very often these days, and, trust me, I have my issues with how it’s being played right now. But it’s my favorite sport, and my love for baseball includes movies about it, especially the classic, Field of Dreams. Kevin Costner hearing voices in his corn field encouraging him to plow …
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Digital Spring Cleaning
Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your digital workspaces as well. To help you get started, here are a few tips on how to spring clean your digital workspace. Delete Old Files Regular …
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Tips for an Effective Marketing Campaign
There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …
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5 Reasons to Consider a Rebrand
As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …
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Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
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7 Tips for Unplugging and Enjoying Time Off
Although vacations and time off have looked a bit different over the past year, it is still important to take some time for yourself and step away from work. In a world where many of us can virtually work from our phones, it can be hard to take a step away and unplug. Most people, including myself, find it …
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Tuesdays With Ryz- You Don’t Need the Approval of Others
Don’t do things for the approval of others. You will never be able to fulfill the expectations of others, just as you will never be able to know what those expectations are for you from those fans you are looking to please. Instead, firmly stand for the choices you have made – choices in who you are, what you do …
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Michael Merdich Transitions to Full-Time Web Designer at 898
In today’s business environment, the value of an updated, user-friendly website can not be understated. For many, it’s the first impression being made on consumers with so many restrictions halting in-person sales and interactions during the COVID-19 Pandemic. 898 Marketing has seen a sharp increase in the demand for creating or redesigning websites for both new and existing clients. To …
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898 Marketing Recognized With Gold Award at 2021 Akron-Canton American Advertising (ADDY) Awards
When Mahoning County Public Health approached us about creating a campaign to promote healthy tips and habits during the holidays, the 898 team developed several concepts including one featuring local children answering questions and giving their thoughts on the Coronavirus pandemic. The children delivered funny, insightful, and honest answers and the campaign ran on local TV as well as across …
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New Competitors Take on Advertising During the Big Game
The COVID-19 pandemic has touched all aspects of our daily lives. The sports world is no different. All of the major sports leagues have taken unprecedented steps to create a stage to showcase their sports. Now the biggest stage in sports, the NFL championship game, is being affected by financial uncertainty. The uncertainty has many large corporations worried, as many …
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