898 Marketing to Lead Marketing Efforts for the USFL’s Postseason
Award-winning Northeast Ohio Agency Chosen to Lead Media Communications as well as Traditional and Digital Marketing Efforts for the USFL’s Postseason
The United States Football League (USFL) has partnered with 898 Marketing, an integrated marketing and communications company, as its Agency of Record for its inaugural postseason and Championship games being played at Tom Benson Hall of Fame Stadium in Canton, Ohio on June 25 and July 3. The award-winning agency based in Youngstown, Ohio, will be responsible for strategic media planning and buying of traditional, digital, and social efforts to create awareness and drive ticket sales for the games, as well as managing media relations in Cleveland, Columbus, Youngstown and Western Pennsylvania for the USFL’s postseason efforts.
“We are proud and honored to have earned the trust of the USFL to deliver accountable solutions, ensuring success and excitement for its inaugural Playoffs and Championships here in Northeast Ohio,” said Jeff Ryznar, president of 898 Marketing.
The Road to Canton will bring excitement for football fans of all ages and we are equally excited to begin working with the USFL to help deliver a legendary and memorable experience that sets the tone for years to come with this league.Jeff Ryznar, president, 898 Marketing
Founded in 2014, 898 Marketing provides strategic planning, creative development, and integrated communication proudly serving local, regional, national and international clients. The 24 team members leverage their talents, data and information to develop compelling video, content and branding experiences delivering accountable results through a variety of communication channels including social media, traditional media, programmatic and digital, mobile, experiential and events. The local awareness of the marketplace, its history of performance-driven results and its culture of responding with a sense of urgency to always do what is needed earned the business and trust of the USFL.
The USFL’s semi-final and Championship games will be played at Tom Benson Hall of Fame Stadium located at the Hall of Fame Village, presented by Johnson Controls, in Canton, Ohio. Two Playoff games will be played on June 25. The USFL Championship Game will be played on July 3 where the first champion will be crowned in the shadow of the Pro Football Hall of Fame. Tickets can be purchased at HallOfFameVillage.com or at TheUSFL.com.