Top 5 Ways to Improve Relationship Marketing
In today’s marketplace, businesses can’t solely rely on a product or a price to fully win over a customer. Have you ever wondered what makes a customer keep coming back to the same business time and time again? Answer: relationship marketing. Building strong connections and lasting relationships with your customer is a key factor to long-lasting relationships and growth. While …
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The Art of Brand Positioning Alignment: Crafting a Lasting Impression
Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans are fleeting, well-defined and effectively aligned brand positioning is more crucial than ever. At 898 Marketing, brand positioning alignment is the process of ensuring that every facet …
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How to Create a Memorable Brand Identity
There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same goes for brands. A brand needs a strong identity in order to thrive. The identity is what helps customers recognize and resonate with your brand whether that be from a …
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Google Gemini: 3 Things to Know About AI Overviews
Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search Generative Experience (SGE),” AI Overviews is the latest attempt to organize search results to “take the legwork out of searching.” Marketers everywhere are invested in this new tool, eager to attain …
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Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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The Anatomy of a Brand
A strong brand is more than just a flashy logo or tagline – it’s a network of balanced elements that define your company. The anatomy of a brand consists of several key components, each playing a crucial role in shaping how your audience perceives and interacts with your business. Let’s break down these elements to understand what truly makes a …
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The 3 Best 2024 Summer Marketing Campaigns So Far
These Summer Marketing Campaigns Are Heating Up As summer 2024 heats up, so does the competition among brands to capture the attention and loyalty of consumers. This year, three summer marketing campaigns have caught our eye with their creativity, engagement, and ability to connect with diverse audiences. Let’s dive into what makes these campaigns the best of the season so …
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Writing Press Releases 101
As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hiring new employees to gaining new clients, the news never stops around here. One of the challenges many businesses face is spreading the word about events, sales, …
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Boosting Your Brand Through Social Media Engagement
Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, …
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The Current, Episode 8 – Finding a Solution to a New Problem in the Market
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898 Marketing Staff
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July 27, 2020
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Branding, Business, Content Marketing, Customer Relationships, Jeff Ryznar, Strategy, technology, The Current, Video, Video Production, Web Development, Website
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While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of “The Current,” learn how contagion-CLEAN was able to launch …
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