Here are four ways to make sure your brand makes a memorable first impression
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In today’s marketplace, businesses can’t solely rely on a product or a price to fully win over a customer. Have you ever wondered what makes a customer keep coming back to the same business time and time again? Answer: relationship marketing. Building strong connections and lasting relationships with your customer is a key factor to long-lasting relationships and growth. While …
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Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans are fleeting, well-defined and effectively aligned brand positioning is more crucial than ever. At 898 Marketing, brand positioning alignment is the process of ensuring that every facet …
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There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same goes for brands. A brand needs a strong identity in order to thrive. The identity is what helps customers recognize and resonate with your brand whether that be from a …
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In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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A strong brand is more than just a flashy logo or tagline – it’s a network of balanced elements that define your company. The anatomy of a brand consists of several key components, each playing a crucial role in shaping how your audience perceives and interacts with your business. Let’s break down these elements to understand what truly makes a …
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The path of choosing a marketing agency is, and should be, a unique one. All businesses prioritize their needs differently. Some businesses want to focus on running effective digital ads, while others want that aesthetic, engaging social profile. We understand that this process is challenging, so we have compiled a list of marketing agency “green flags” that your agency should …
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In the world of digital marketing, data collection is key. Digital marketers gain valuable information about their audience with every engagement. With this data, we can produce personalized marketing campaigns that outperform generalized efforts. Personalized marketing has been on the rise in recent years and will continue to grow with large companies such as Coca-Cola, Netflix, and Hulu heavily investing …
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898 Marketing Adds Full Time Graphic Designer to Accommodate Growing Client List
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Thanos isn’t the only one looking for the Infinity Stones. You should be too for your marketing efforts.
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