Have you ever woken up to an email about a product that you never purchased but you were just talking about recently with a friend? It felt like your phone was almost listening to you. This super savvy marketing strategy is the key to unlocking more customers with little cost. If you’re wondering how to segment an email list in …
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Your Small Business Can Make a Huge Impact In an evolving digital world, visibility that builds brand awareness is crucial for local businesses. Search engine optimization (SEO) efforts—like improving your website’s ranking on Google, updating your Google Business Profile and appearing on the Local Map Pack—are key to getting in front of target consumers. However, it may be hard to …
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The banking industry is more competitive than ever, with financial institutions offering similar services and vying for customer attention. In this crowded marketplace, how can your bank stand out? The answer lies in strategic marketing. A well-crafted marketing approach not only attracts new clients but also strengthens trust, credibility, and long-term loyalty. By leveraging digital tools and personalized messaging, banks …
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In today’s competitive environment, advertising is more crucial than ever. Brands are constantly vying for attention in a crowded marketplace, and choosing the right mix of advertising channels can make all the difference in a campaign’s success. So, what types of advertising are beneficial to your business? At 898 Marketing, we offer a comprehensive range of advertising solutions to help …
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With today’s technology, consumers are exposed to advertisements on multiple platforms all day long. According to Forbes, the average person encounters between 4,000 and 10,000 ads each day. One of the biggest challenges for companies is breaking through the “noise” and standing out from the competition. To stay consistent, maintain positive customer experience and keep their brand top of mind, …
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Here’s the Biggest Marketing Trends to Look Forward to in 2025 The new year is upon us! As we enter 2025, new marketing trends emerge with the rise and evolution of technology and consumer habits. Looking ahead, marketing is about to get even more exciting— and a little bit more complex. From new AI integration to the continued rise of …
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In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by Google to help marketers, developers, and website owners manage and deploy marketing tags without modifying the website’s code directly. While this might not make perfect sense now, our goal is …
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There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same goes for brands. A brand needs a strong identity in order to thrive. The identity is what helps customers recognize and resonate with your brand whether that be from a …
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Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search Generative Experience (SGE),” AI Overviews is the latest attempt to organize search results to “take the legwork out of searching.” Marketers everywhere are invested in this new tool, eager to attain …
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A strong brand is more than just a flashy logo or tagline – it’s a network of balanced elements that define your company. The anatomy of a brand consists of several key components, each playing a crucial role in shaping how your audience perceives and interacts with your business. Let’s break down these elements to understand what truly makes a …
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