Here’s the Biggest Marketing Trends to Look Forward to in 2025 The new year is upon us! As we enter 2025, new marketing trends emerge with the rise and evolution of technology and consumer habits. Looking ahead, marketing is about to get even more exciting— and a little bit more complex. From new AI integration to the continued rise of …
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In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by Google to help marketers, developers, and website owners manage and deploy marketing tags without modifying the website’s code directly. While this might not make perfect sense now, our goal is …
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There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same goes for brands. A brand needs a strong identity in order to thrive. The identity is what helps customers recognize and resonate with your brand whether that be from a …
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Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search Generative Experience (SGE),” AI Overviews is the latest attempt to organize search results to “take the legwork out of searching.” Marketers everywhere are invested in this new tool, eager to attain …
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A strong brand is more than just a flashy logo or tagline – it’s a network of balanced elements that define your company. The anatomy of a brand consists of several key components, each playing a crucial role in shaping how your audience perceives and interacts with your business. Let’s break down these elements to understand what truly makes a …
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Starting an e-commerce business is an exciting journey, but choosing the right platform can be overwhelming. At 898 Marketing, we often get questions about what e-commerce platforms are the best, and we’re here to tell you! Choosing and setting up the right platform for your small business can make a huge difference in managing your products and scaling your business. …
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These Summer Marketing Campaigns Are Heating Up As summer 2024 heats up, so does the competition among brands to capture the attention and loyalty of consumers. This year, three summer marketing campaigns have caught our eye with their creativity, engagement, and ability to connect with diverse audiences. Let’s dive into what makes these campaigns the best of the season so …
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In the world of digital marketing, it is important to make sure that you are constantly educating yourself on what is new. In our industry, trends phase in and out before you even get a chance to capitalize on them. At 898 Marketing, we encourage attending webinars, reading blogs, and watching YouTube content so that we can deliver the best …
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The difference between social media for engagement and social media for sales While setting up a social media account and posting once a week sounds simple enough, social media marketing can actually be quite difficult to understand and align with your goals. Let’s dive into how social media marketing can be both greatly successful and wildly frustrating for brands trying …
Continue ReadingDriving to the first day of my marketing internship at 898 Marketing was both exciting and nerve wracking. I was eager to enter into a new opportunity and get to know the ins and outs of what goes on in a professional marketing agency. Little did I know, those first-day-nerves and excitement would turn into an amazing internship that provided …
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