“Navigating the Future of SEO and Content Marketing in 2024” – A Webinar Hosted by Conductor Overview
In the world of digital marketing, it is important to make sure that you are constantly educating yourself on what is new. In our industry, trends phase in and out before you even get a chance to capitalize on them. At 898 Marketing, we encourage attending webinars, reading blogs, and watching YouTube content so that we can deliver the best …
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Is Social Media Marketing Helpful?
The difference between social media for engagement and social media for sales While setting up a social media account and posting once a week sounds simple enough, social media marketing can actually be quite difficult to understand and align with your goals. Let’s dive into how social media marketing can be both greatly successful and wildly frustrating for brands trying …
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A Day in the Life as an 898 Marketing Intern
Driving to the first day of my marketing internship at 898 Marketing was both exciting and nerve wracking. I was eager to enter into a new opportunity and get to know the ins and outs of what goes on in a professional marketing agency. Little did I know, those first-day-nerves and excitement would turn into an amazing internship that provided …
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What is Conversion Rate Optimization?
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Lexi Marco
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April 22, 2024
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Blog
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CRO, optimization
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0 Comments
Decoding CRO: Conversion Rate Optimization We love acronyms in digital marketing, especially CRO. But, what exactly is CRO, or, Conversion Rate Optimization? Simply put, a conversion is the completion of a task on your website. This could be making a purchase, filling out a contact form, scheduling a demo, signing up for a newsletter, and more. Conversions are an important …
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What to Expect When Marketing to Gen Alpha
Let’s talk about Marketing to Gen Alpha… It seems as if we just started to get our footing when it comes to engaging with Gen Z. Now, it’s time to begin tackling the understanding of a brand new consumer audience— Generation Alpha. Marketing to gen alpha will be a different from any other group we’ve seen. Let’s dive in. What …
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Maximizing Your Website’s Digital Impact with Web Development
Web development may sound intimidating, but with an expert team and a few special tools, your website’s digital impact can leave a lasting impression on clients. Let’s start with the basics… What is Web Development? Web development is the process of building websites, web applications, and online stores. It combines programming, design, and content creation to create a digital presence …
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Mastering the Inbox: Proven Email Marketing Techniques to Stand Out
Standing Out in the Digital Crowd with Email Marketing: Navigating your audience’s inbox can feel like tiptoeing through a minefield. Every day, people are bombarded with emails clamoring for attention – the good, the bad, and the downright ignorable. Amidst this digital din, how can your message be the beacon that guides someone to pause, read, and engage? It’s not …
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What I’ve Learned About Account Management
Navigating Account Management in 2024 Account management is a pivotal function that involves building and supporting client relationships. Account managers serve as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. With 2024 in front of us, it is important …
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How to Create Successful Social Media Ads: Purpose, Creative & Audience
Picture it… You’re scrolling through social media, you’re pressing “like” on your coworker’s newest photo of their 2nd grader, double tapping on the cute picture of your friend’s dog, mindlessly scrolling past ads— wait, what? Those social media ads you just scrolled past, maybe even liked, were meant for you. Yes, you! Those ads were designed to blend in enough …
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The Shift Beyond Third-Party Cookies: Google’s New Era of Privacy and Its Impact
Google’s decision to phase out third-party cookies in Chrome is not just a policy update; it represents a seismic shift in the digital marketing landscape. This move signals a new era in online advertising, fundamentally changing how businesses, marketers, and even everyday consumers interact with the digital world. As we delve into this new terrain, understanding the wide-reaching implications of …
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