marketing trends

Top Marketing Trends for 2025

Here’s the Biggest Marketing Trends to Look Forward to in 2025

The new year is upon us! As we enter 2025, new marketing trends emerge with the rise and evolution of technology and consumer habits. Looking ahead, marketing is about to get even more exciting— and a little bit more complex.

From new AI integration to the continued rise of video, the next few years will bring some game-changing trends. Whether you’re looking to stay ahead of the competition or to keep your marketing fresh, these trends are ones you’ll want to watch closely.

AI in Marketing

AI is one of those marketing trends we’re going to see continue to rise for years to come. As AI continues to evolve, 2025 will mark a significant shift towards more intuitive and personalized experiences in marketing. Generative AI, for instance, will enable hyper-personalized content creation to deliver tailored messages while also integrating sentiment detection.

Predictive analytics will allow marketers to stay ahead of customer needs by optimizing campaigns in real-time, analyzing behavior patterns to forecast purchase paths, and identifying upcoming trends. 

Additionally, AI will decrease “tedious but necessary” tasks, allowing marketers to focus on high-impact activities by automating ad placements, audience segmentation, and social media management. These advancements will drive greater efficiency in 2025.

Visual and Voice Search

2025 is all about creating a seamless consumer journey. Because of this, visual and voice search will play a big role in the new year. Visual search allows users to search using images or videos, while voice search allows users to ask questions by speaking to their devices instead of typing out keywords.

Visual search bridges the gap between physical and digital by enabling searches based on images rather than text. This intuitive technology is especially beneficial for brands with unique, visually identifiable products.

Brands that stay ahead by adopting these new technologies will be in a stronger position to keep up with customers’ changing needs and habits. It’s not just about improving existing content, but also about rethinking how products are shown and found online.

The Benefits of Chatbots

A chatbot is a computer program that simulates human conversation to interact with visitors and provide real-time assistance. This technology offers 24/7 support, answers questions, and provides information even when the sales team is offline.

Chatbots can guide users through questions to mitigate issues, while also recommending products or services based on customer preferences. There are also chatbots that website hosts can opt into that send messages to consumers in real-time, allowing users to get answers to their questions directly from the host. 

Additionally, chatbots can provide multilingual support for users who speak different languages and direct customers to the nearest store using location data. By leveraging AI, chatbots continually improve their ability to understand user inquiries and automate responses, enhancing the overall customer experience.

Dominance of Video Content

Visual content—particularly video—remains a dominant force in driving consumer engagement. Short-form videos on platforms like TikTok and Instagram Reels are especially effective at capturing and holding user attention.

Around 62% of consumers watch videos to learn more about brands, understand how products or services work, and uncover benefits that might not be evident in written descriptions. Video content not only dominates social media platforms, but digital advertising as well.

Utilizing advertising to promote videos on CTV platforms can better communicate a company’s value proposition, mission, and available products and services. By delivering quick, engaging, and valuable insights, video content can help a brand stay visible and relevant. 

Quality Over Quantity in Content

In a day and age where social media is all the rage, many businesses adopt the mindset that “more is more” when it comes to posting social media content. In reality, consumers much prefer quality content over quantity.

Customers don’t want to be overwhelmed with the amount of content a business is posting. In some cases, posting too often can hinder your engagement and interactions. In general, we recommend posting two to three quality posts per week. 

High-quality content captures attention and interactions, which ultimately builds stronger brand loyalty and trust. Instead of producing endless content, focus on delivering relevant and visually appealing content that makes a lasting impact. This approach not only enhances the brand’s reputation but also ensures that every post adds value to the conversation, leading to better engagement and long-term growth. 

Are You Ready for 2025 Marketing Trends?

The new year is often a time for brands to test the waters or implement new strategies, services or products. If you’re looking to amp up your brand this year, the 898 Marketing team is well-equipped to handle full-scale marketing services across Northeast Ohio and beyond. Contact us today.

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