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How to Make Personal Connections Through Video Marketing

Any business owner, salesperson, or marketer will tell you that the best way to sell your product or service is to connect with your customers. Building strong customer relationships founded on personal connection and trust leads to greater customer retention and referral for your business. But how do you effectively build relationships with customers in a time where there is …

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tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

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Innovate or Die.

How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent book was “Ride of A Lifetime,” by Bob Iger. In the book, Iger talks about the need to innovate saying, “there’s no innovation …

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