The Power of Typography: How Fonts Shape Your Brand’s Identity
The power of typography is often understated, and—when it comes to branding—every detail matters. Your logo and brand is often the first thing people see when they are introduced to your company, so it’s important to make a good first impression. While many focus on color schemes and icons, one of the most important factors in branding is the typography. …
Continue Reading
All Things 898 Graphic Design: Insider Edition on the Creative Process
What is Graphic Design? Our Creative Designer, Maddie, says it well: “Graphic design is important for marketing agencies for many reasons, but mainly for its ability to effectively communicate messaging and branding to its clients. Visuals are such an important part of the world we live in and our clients depend on compelling and well-designed creatives to sell products, share …
Continue Reading
The Psychology of Color in Branding
At one point or another, I’m sure you have heard or used the phrase, “You only have one chance to make a first impression.” What you may not have known, though, is that it applies to more than just meeting someone for the first time. As a business, your logo and brand are the first thing people recognize about you, …
Continue Reading
5 Reasons to Consider a Rebrand
As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …
Continue Reading
No Designer, No Problem: Easy-to-Use Design Platforms to Help Your Business
In a world of constant stimulus from phones, TVs, and computers, the phrase “a picture is worth a thousand words” has never been more true. Creating graphics for your business’ social media account can help increase engagement and effectiveness, thereby growing your business and your following. A graphic designer’s job is to make their client’s graphics stand out amongst thousands …
Continue Reading
898 Marketing Hires Maddie Abrigg as Full-Time Designer
On June 15th, 898 Marketing officially announced the hiring of former Graphic Design Intern Madeleine Abrigg as our newest full-time Creative Designer. Madeleine started with 898 as an Intern during the Spring 2020 semester, quickly demonstrating her ability and knowledge of design and content creation. Madeleine is a graduate of the University of Mount Union with a Bachelor of Fine …
Continue Reading
Staying Creative While Working From Home
Wake up, roll out of bed, pour your morning coffee, and get to work! At first, working from home sounded like a dream come true. As a graphic designer I thought it would be easy to transition from working in the office to working remotely, but it has turned out to be a bit more challenging than I thought. An …
Continue Reading
898 Marketing Adds Jaclyn DiDomenico as Lead Creative Designer
898 Marketing Adds Full Time Graphic Designer to Accommodate Growing Client List
Continue Reading
Recent Comments