The Power of Typography: How Fonts Shape Your Brand’s Identity

Lexi Marco
March 5, 2025
Design
graphic design, typography
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The power of typography is often understated, and—when it comes to branding—every detail matters. Your logo and brand is often the first thing people see when they are introduced to your company, so it’s important to make a good first impression. While many focus on color schemes and icons, one of the most important factors in branding is the typography. …

All Things 898 Graphic Design: Insider Edition on the Creative Process

Lexi Marco
January 5, 2024
Design
content marketing, graphic design
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What is Graphic Design? Our Creative Designer, Maddie, says it well: “Graphic design is important for marketing agencies for many reasons, but mainly for its ability to effectively communicate messaging and branding to its clients. Visuals are such an important part of the world we live in and our clients depend on compelling and well-designed creatives to sell products, share …

5 Reasons to Consider a Rebrand

Caitlin Trotta
March 26, 2021
898 Marketing, Design
898 marketing, graphic design, rebranding
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As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …

No Designer, No Problem: Easy-to-Use Design Platforms to Help Your Business

In a world of constant stimulus from phones, TVs, and computers, the phrase “a picture is worth a thousand words” has never been more true. Creating graphics for your business’ social media account can help increase engagement and effectiveness, thereby growing your business and your following. A graphic designer’s job is to make their client’s graphics stand out amongst thousands …

The Process Behind Creativity

While graphic designers often get characterized as creatives and free spirits, which I identify as, we also love and strive on organization. I create lists just to cross things off and depend greatly on my phone calendar and reminders to get me through each day. When I decided to study graphic design, I loved the creative freedom I had but …

Digital marketing agency - staying creative

Staying Creative While Working From Home

Jaclyn DiDomenico
April 24, 2020
898 Marketing, Art, Blogs, Design, Uncategorized
graphic design, Jackie DiDomenico, Staying Creative
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Wake up, roll out of bed, pour your morning coffee, and get to work! At first, working from home sounded like a dream come true. As a graphic designer I thought it would be easy to transition from working in the office to working remotely, but it has turned out to be a bit more challenging than I thought. An …

898 Marketing Hires Caitlin Trotta as New Creative Designer

898 Marketing Staff
February 25, 2020
898 Marketing, Design
Caitlin Trotta, creative design, new employee
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At 898 Marketing, we are carrying our growth from 2019 into 2020 with a new crop of interns and a new full-time creative designer. We are excited to have Caitlin Trotta, a Kent State graduate, on board as a member of the 898 Marketing team! As a member of our Fall 2019 Intern Class, Trotta demonstrated a passion and talent …