the current content atomization

The Current, Episode 6 – Content Atomization

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!

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The Bull or the Matador

Tuesdays with Ryz: Are You a Bull or a Matador?

I have always loved Bugs Bunny.  He is one of the most complicated and entertaining cartoon characters.  While he can never quite find his ways to Albuquerque, his wit, comedic timing and, honestly, some what arrogance, creates a Yin and Yang type personality that entertains, educates and, in some cases, root agains. One of my favorite Looney Tunes episodes has …

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Spring Clean your Marketing Strategy

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub …

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