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Understanding Google Tag Manager

In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by Google to help marketers, developers, and website owners manage and deploy marketing tags without modifying the website’s code directly. While this might not make perfect sense now, our goal is …

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Maximizing Your Website’s Digital Impact with Web Development

Web development may sound intimidating, but with an expert team and a few special tools, your website’s digital impact can leave a lasting impression on clients. Let’s start with the basics… What is Web Development? Web development is the process of building websites, web applications, and online stores. It combines programming, design, and content creation to create a digital presence …

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The Ever-Changing Digital World

Are you evolving? Spring is a time of new life and growth— and just as nature is always evolving, we, too, need to continue to evolve, especially in the digital world. The longer you work in your career, the easier it is to stick to what you already know. The skills you’ve learned and the processes you’ve developed work well, …

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10 Reasons You Should Invest in a Website Redesign

The benefits of a quality website cannot be overstated. A good website can create lifelong customers, and generate sales, for your company. With the power of the internet, and the rise of smartphones and devices, there’s never been a better time to redesign your site. Here are a few reasons why you should invest in a website redesign.   Your …

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The 4 Best Website Building Platforms and What They Do Best

In the world of websites, there are many different tools and platforms available to develop your business’s website. A content management system (CMS) will allow you to easily add and edit the content on your site without needing to learn HTML code. With so many CMS platforms to choose from, how can you decide which is best for you? I’ll …

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Ryan Peplowski Settles Into New Role

As 898 has experienced tremendous growth over the past year, so, too, have our clients’ digital needs. To address this, Ryan Peplowski has shifted positions from Digital Integrations Specialist to Digital Marketing Manager. With this promotion, Ryan will go from a web development role to a more managerial position, handling optimization and strategic digital development. His duties as Digital Marketing …

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Intern Michael Merdich Extended Through Fall Semester

Michael Merdich, our Digital Integration Intern in the Summer Semester, has been extended through the Fall Semester as he continues pursuing his degree from Youngstown State University. During his time with us in the summer, Michael demonstrated his knowledge and talent in web development and SEO, and has earned the trust of our team and clients. He has been a …

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898 Marketing The Current, Episode 8

The Current, Episode 8 – Finding a Solution to a New Problem in the Market

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of “The Current,” learn how contagion-CLEAN was able to launch …

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Google’s BERT Algorithm Update: How Does This Affect Searches and SEO?

If you’re an “SEO Guy” you already know, but if not, here’s what you need to know about Google’s latest update.   Just “Google” It! The phrase “Google it” has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But …

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