Is Social Media Marketing Helpful?

The difference between social media for engagement and social media for sales While setting up a social media account and posting once a week sounds simple enough, social media marketing can actually be quite difficult to understand and align with your goals. Let’s dive into how social media marketing can be both greatly successful and wildly frustrating for brands trying …

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social media ads

How to Create Successful Social Media Ads: Purpose, Creative & Audience

Picture it… You’re scrolling through social media, you’re pressing “like” on your coworker’s newest photo of their 2nd grader, double tapping on the cute picture of your friend’s dog, mindlessly scrolling past ads— wait, what? Those social media ads you just scrolled past, maybe even liked, were meant for you. Yes, you! Those ads were designed to blend in enough …

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