Programmatic Advertising Explained

Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ads online. The algorithm was developed to identify and serve relevant ads to specific users. This form of advertising has become known as Programmatic Advertising.  While digital advertising has evolved, one …

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Take A Peek Behind the Curtain of Digital Advertisements

For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was bliss in not knowing what was happening behind the scenes. With the recent surge of documentaries and docuseries, audiences have become more …

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