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How is AI Changing SEO?

Perhaps one of the most pressing questions we as SEO professionals are asking ourselves is: How will AI impact Search Engine Optimization? Before we deep dive into our findings, let’s cover the basics of SEO, its evolution, and its importance to your business’s marketing strategy. Search Engine Optimization is the process of optimizing various elements to increase your organic website …

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Find the Best Fit: In-House or Outsourced Marketing Services

Every successful business survives off of a strong marketing strategy, and depending on the company, the team behind every one of these strategies can differ greatly. Companies often rely on one of two groups of people to develop strategy: their in-house marketing department or an outside marketing agency. Many companies have a hard time distinguishing which of these sources would …

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A Day in the Life of an SEO Intern

Before interning at 898 Marketing, I never imagined that I would be able to develop such a deep and professional understanding of search engine optimization. In college, my professors provided me with a basic foundation of SEO, but they did not prepare me for the fast paced and exciting work environment that this field creates. If you are nervous about …

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The Art of Brand Positioning Alignment: Crafting a Lasting Impression

Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans are fleeting, well-defined and effectively aligned brand positioning is more crucial than ever. At 898 Marketing, brand positioning alignment is the process of ensuring that every facet …

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Digital Advertising: A Deep Dive into this Digital Marketing Must-Have 

What is Digital Advertising? Digital Advertising is a specialized department dedicated to promoting products, services, and brands through digital channels. This entails harnessing the power of the internet, social media platforms, search engines, email, and mobile apps to establish meaningful connections with both current and potential customers. The primary goal is to reach a broader audience in a more targeted …

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