Google Announced the End of Universal Analytics: An Updated Perspective. On July 1, 2023, 898 Marketing and the entire digital marketing community said a bittersweet goodbye to Universal Analytics. The arrival of Google Analytics 4 (GA4) has bred a variety of opinions as it has been the most substantial update since the release of Universal Analytics in 2012. As our …
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Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ads online. The algorithm was developed to identify and serve relevant ads to specific users. This form of advertising has become known as Programmatic Advertising. While digital advertising has evolved, one …
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Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
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This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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If you’re an “SEO Guy” you already know, but if not, here’s what you need to know about Google’s latest update. Just “Google” It! The phrase “Google it” has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But …
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Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness. Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what …
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