Top 5 Ways to Improve Relationship Marketing

In today’s marketplace, businesses can’t solely rely on a product or a price to fully win over a customer. Have you ever wondered what makes a customer keep coming back to the same business time and time again? Answer: relationship marketing. Building strong connections and lasting relationships with your customer is a key factor to long-lasting relationships and growth. While …

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How to Segment An Email List: A Marketing Expert’s Secret

Have you ever woken up to an email about a product that you never purchased but you were just talking about recently with a friend? It felt like your phone was almost listening to you. This super savvy marketing strategy is the key to unlocking more customers with little cost. If you’re wondering how to segment an email list in …

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Understanding Local SEO for Small Businesses: How to Dominate Search Results

Your Small Business Can Make a Huge Impact In an evolving digital world, visibility that builds brand awareness is crucial for local businesses. Search engine optimization (SEO) efforts—like improving your website’s ranking on Google, updating your Google Business Profile and appearing on the Local Map Pack—are key to getting in front of target consumers. However, it may be hard to …

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Dissecting the Impact of Social Media Over Time

Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and technological shifts. From the early days of MySpace and Facebook to the current dominance of TikTok and Instagram, the impact of social media has continuously …

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The Power of Typography: How Fonts Shape Your Brand’s Identity

The power of typography is often understated, and—when it comes to branding—every detail matters. Your logo and brand is often the first thing people see when they are introduced to your company, so it’s important to make a good first impression. While many focus on color schemes and icons, one of the most important factors in branding is the typography. …

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How Strategic Marketing Can Set Your Bank Apart in a Competitive Industry

The banking industry is more competitive than ever, with financial institutions offering similar services and vying for customer attention. In this crowded marketplace, how can your bank stand out? The answer lies in strategic marketing. A well-crafted marketing approach not only attracts new clients but also strengthens trust, credibility, and long-term loyalty. By leveraging digital tools and personalized messaging, banks …

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6 Types of Advertising That Drive Results for Your Brand

In today’s competitive environment, advertising is more crucial than ever. Brands are constantly vying for attention in a crowded marketplace, and choosing the right mix of advertising channels can make all the difference in a campaign’s success. So, what types of advertising are beneficial to your business? At 898 Marketing, we offer a comprehensive range of advertising solutions to help …

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The Power of Visual Storytelling: Why Your Brand Needs Professional Photos and Videos

With today’s technology, consumers are exposed to advertisements on multiple platforms all day long. According to Forbes, the average person encounters between 4,000 and 10,000 ads each day. One of the biggest challenges for companies is breaking through the “noise” and standing out from the competition. To stay consistent, maintain positive customer experience and keep their brand top of mind, …

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Understanding Google Tag Manager

In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by Google to help marketers, developers, and website owners manage and deploy marketing tags without modifying the website’s code directly. While this might not make perfect sense now, our goal is …

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