Burgan Real Estate Chooses 898 Marketing

Burgan Real Estate Chooses 898 Marketing for Brand Strategy and Growth

Firm Appointed to Collaborate on a Comprehensive Marketing Strategy to Brand the Next Generation of the Mahoning Valley’s Most Historic Real Estate Agency

(Youngstown, OH) June 1, 2017 – 898 Marketing, a strategic marketing consultancy, has announced today a new marketing partnership with local real estate company, Burgan Real Estate.  As part of the new partnership, 898 Marketing will lead the development of a cohesive communications and marketing plan, encompassing internal branding elements as well as external marketing strategies for the 40 year old company.  The Canfield based marketing firm will be charged with creating a strategy to assist Burgan Real Estate in achieving a long-term growth strategy, which includes the expansion of home listings, agent acquisition/retention and general branding efforts.

“At 898 Marketing, we look to partner with companies who share our philosophy that, while it is important to develop effective business and marketing strategies, it is more important that it is done with integrity, honesty and transparency in order to truly be a successful, collaborative effort.  For more than 40 years, Burgan has been the gold standard of this in the real estate industry here in the Valley and we couldn’t be happier to have earned their trust to take this storied brand into the future,” said Jeff Ryznar, owner of 898 Marketing.

This partnership will challenge 898 Marketing to create and implement a detailed roadmap for the company’s marketing and branding efforts as they plan for the next chapter in Burgan’s storied franchise. This comprehensive plan will include different approaches in satisfying three main objectives for Burgan Real Estate. The first objective will be for 898 Marketing to enhance the corporate brand identity of Burgan by creating a detailed brand manual guiding both vendors and agents in how to properly communicate the brand identity of the company.  In addition, 898 Marketing will create a public facing marketing strategy appealing to homeowners, buyers and sellers in the Mahoning Valley.  Finally, 898 Marketing will lead the implementation of an internal culture for the company, including training efforts for current and new agents promoting a cutting edge approach to collaboration and longevity.

“There is so much opportunity in the Mahoning Valley and at Burgan Real Estate,” said Patrick Burgan, Owner and Broker of Burgan Real Estate.  “We are thrilled to partner with 898 Marketing to creatively and effectively explore those opportunities to expand our client base, help the community, and build a brand for this generation.”

In an industry that is increasingly reliant upon social media as a means to build client relationships, 898 Marketing will help Burgan and its agents develop a long-term strategy to help capture repeat and referral business.  With more than 35 percent of home buyers falling within the Millennial category, understanding the value and application of social media within the real estate industry will help build client relationships by communicating with the next generation of homeowners.  “Most agents use social media today, but how many of them are using it effectively to build their business?” said Ryznar. “Burgan sees the opportunity and we are excited to help them embrace this initiative to effectively grow their own brand that has deep roots in the Mahoning Valley.”


About Burgan Real Estate

Burgan Real Estate has been a leader in the real estate industry in the Mahoning Valley for the past 40 years. By maintaining high standards of integrity, honesty, and transparency, Burgan has thrived and grown into one of the area’s most successful independent brokerages. As a locally owned business, Burgan Real Estate supports the local economy and helps create local jobs. They are a proud second generation family owned company, with plans to continue to uphold high standards, while focusing on aggressive future growth and success. To learn more, visit www.burganrealestate.com.


About 898 Marketing

898 Marketing is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.  To find out more about 898 Marketing and the list of partners who have experienced positive results through its expertise and services, visit marketing898.wpengine.com, or follow on Facebook, Twitter, YouTube and LinkedIn.