• Michael Francisco
• May 31, 2024
• 898 Marketing, Blogs, Digital Advertising, Video
• 898 marketing, Connected TV, CTV, digital marketing
• 0 Comments

Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …