• Ryan Peplowski
• December 16, 2021
• Blog
• brand awareness, digital advertisements, programmatic advertising, Ryan Peplowski
• 0 Comments

Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ads online. The algorithm was developed to identify and serve relevant ads to specific users. This form of advertising has become known as Programmatic Advertising.  While digital advertising has evolved, one …