The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
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Digital Marketing Campaigns: What’s Worth the Wait?
Last year, I shamelessly ordered an Iron Man Helmet with voice commands and motorized faceplates. Who wouldn’t want it? After multiple delays and a predetermined six to eight month waiting period, the helmet arrived after 11 months. So, what’s the lesson here? Good digital marketing campaigns make the product worth the wait. Social media has the potential to catapult brands …
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From Content Creation to Digital Marketing
I’ve always had a passion for being creative. It doesn’t matter what the task is, as long as I can bring different ideas to life, I’m happy. This led me to where I am today in marketing, but, more specifically, doing a lot of content creation which was a very cozy spot for me. I was happy to learn as …
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Michael Francisco Explains How to Make the Most of Your Internship Experience
Since January, I have been a marketing intern at 898 Marketing. The experience is one that I am extremely grateful for and one I will cherish forever. I’ve learned more than I ever imagined, made valuable friendships, and was able to take advantage of the opportunity that was given to me. With all of the knowledge I acquired in a …
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