Blog

I run the risk of being called insensitive during these times of uncertainty, but hear me out… your future success in business may depend on it.  I own and operate an extremely advanced digital marketing platform on behalf of dozens of businesses, large and small, and have been peppered with questions regarding what should be done about our client’s marketing efforts during these uncertain and tumultuous times.  As a result, I thought it would be useful to not only share these thoughts with our clients, but with the rest of you as well. In the world of marketing and advertising there...

As many companies begin to require their employees to work from home due to the spread of the Coronavirus, people may find themselves taking on a brand new challenge: working from home. While working from home has its perks, it isn’t all about staying in your PJ’s all day and streaming your favorite shows as you work. It can be tough to get yourself into work-mode in the place that is usually for family time and relaxation, especially if you share your living space with roommates, a spouse or partner, or little ones that are home from school.  As someone who...

It’s no secret that smartphone apps have changed the world. Businesses have thrived through the introduction of a mobile app, and some businesses like Snapchat exist entirely through their mobile app platform. But when is creating an app a bad idea? When considering creating an app for your business, there are two big questions that need to be asked: “What are you trying to achieve with this app?” and “How will this app add value to your business?” If your answer to the first question is to share information about your business, then you probably shouldn’t develop your own app. Many times,...

"Regrets, I have a few. But then again, too few to mention."  More than 50 years ago, Frank Sinatra uttered these words, which have been immortalized in his song, "My Way." And while you may have heard it a time or 10 at retirement events, memorials or even as a random song playing on your Pandora station, these words are something that rings true for everyone.  Regrets are something we all deal with, some more than others.  And when someone says they have no regrets, you can call bullshit on them.  We all have regrets and, for some of us, the...

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...

Burgan Real Estate's Patrick Burgan and Sue Filipovich have been named presidents of the Youngstown Columbiana Association of Realtors and United Way Women United, respectively. As president of Women United, Sue Filipovich will serve through 2020 and help spearhead the "Success After 6" program in Youngstown City Schools. The organization's mission is to empower women to make a difference in the lives of other women, children, and families. They do so with a focus on early education. As a result of Women United's efforts and the "Success After 6" program, students have shown improved attendance rates, test scores, and behavior.   Patrick...