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With nearly 1 billion (Yes, BILLION!)  monthly active users, Instagram is undoubtedly one of the most popular social media networks, and is not going anywhere anytime soon. What started as a place to share filtered photos of you and your friends on a night out or a cute snap of your goldendoodle, has turned into an incredible marketing tool for businesses in industries of all kinds. It’s a fun way to share some background about your brand through images that tell your story.  Instagram has had some major changes over the past few years, and it seems like there is a...

As social media has grown, so have the influencers and advertisers, which has given rise to a new online promotion style: the micro-influencer. They are almost universally defined as individuals with a reach of about 1k-50k followers, and who create content for a specific niche audience, such as sports, fitness, or cooking....

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub the floors and wipe down the baseboards, the warmer season is also a great opportunity to Spring clean your marketing strategy and make sure everything is in tip top shape. Here are a few ways to Spring clean your marketing...