Blog

We're sure at one point or another, someone has asked you the question, "What do you do?" Sometimes, rather than explaining your work and your story, it's easier to just show them. Every city, every business, and every person has a story to tell. We want to share ours with you. In "The Current," we'll be taking an opportunity to show you what our origins are, the journey we've taken to get here, and what we do inside our office walls. Above all else though, we want to talk about the role that each client, friend, and family member has played...

Event Marketing is a promotional- marketing strategy that gives a company direct interaction with its customers at special events like fairs, sporting events, and community events. The purpose of event marketing is for a company to use their experiences to teach potential or current customers about the products, services, or the company itself. Today, many marketers don’t think event marketing is still important. Instead many assume that digital marketing has taken over. That is not true, event marketing still has a very important purpose and is key for any business’s marketing efforts.    Why is Event Marketing Important?  Today, customers love to build...

With nearly 1 billion (Yes, BILLION!)  monthly active users, Instagram is undoubtedly one of the most popular social media networks, and is not going anywhere anytime soon. What started as a place to share filtered photos of you and your friends on a night out or a cute snap of your goldendoodle, has turned into an incredible marketing tool for businesses in industries of all kinds. It’s a fun way to share some background about your brand through images that tell your story.  Instagram has had some major changes over the past few years, and it seems like there is a...

As social media has grown, so have the influencers and advertisers, which has given rise to a new online promotion style: the micro-influencer. They are almost universally defined as individuals with a reach of about 1k-50k followers, and who create content for a specific niche audience, such as sports, fitness, or cooking....