Blog

Well, it’s that time of year again. The holiday season has ended and it’s time to wipe the slate clean and start a brand new year. Many people look at the beginning of the new year as a time to hit the reset button and start fresh with new goals and resolutions. With 2020 off and running, you’ve likely already started on the resolutions you’re hoping to keep throughout the year. They may be things like getting back to the gym, or calling your Mom more, but what about resolutions that pertain to your professional life? If you haven’t compiled...

Ruthless. Evil. Aggressive. Arrogant. Destructive. Sith Lord. And those are things I am called before lunch at my office!  (jk)   As the final installment of the Star Wars saga releases this week, much to the delight of Brady, Ryan, Bill, and me in our office, we all are trying to guess and figure out if we will see one character again.  No, he doesn’t have a beard that is long and white, suit that’s red and cap on head. He’s got a cape that’s long and black, part machine, and helmet on head.     Darth Vader is not only the most complicated and...

As of November, 898 Marketing has acquired Pebble, a local media and content company.  In addition to acquiring Pebble, 898 has also added Bill Rusu, Pebble’s owner and founder, as its Content Marketing Manager. Rusu will be spearheading the creation and production of quality video content for 898 Marketing and its list of clients, which can be spread across multiple media channels.  A graduate of Youngstown State University, Rusu brings experience and a passion for the Youngstown area, both of which are evidenced in his “Shop Local Mahoning Valley” series with Pebble. Rusu’s addition also includes increased video content for 898...

Christmas is all about giving, and 898 Marketing has embraced the season’s meaning by adopting a family from Youngstown Catholic Charities’ Giving Tree.  As part of the Giving Tree, 898 Marketing will purchase gifts for a family in need this holiday season. Each 898 Marketing team-member will be participating, hoping to make this family’s Christmas as amazing as possible by giving gifts or money donations. A huge thank you to Brady Sklenar, our Digital Integration Specialist, who was able to organize everything for us.  ...

As marketers, we are all familiar with social media and the role it plays in our day-to-day work.  We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies.  One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need to look much further than sites like YouTube to see how critical videos are in today’s marketing landscape.  While photos and text are certainly effective strategies and should always be used, video has been on a steady ascent in popularity...