Blog

898 has added their third group of interns, the first round of 2020. This group features Maddie Abrigg, a Graphic Design and Studio Art double major at the University of Mount Union, Jake Francisco, a marketing major at Youngstown State University, and Mike Francisco, an Advertising and PR major also at YSU. This group will be vital in assisting our clients with their digital marketing efforts.   We are excited to have our first group of interns for 2020, and our first pair of brothers on the team! All three of our interns are also graduates of St. Christine School, one of...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

If you only know two things about the staff at 898 Marketing, it should be that we love the Youngstown community and we’re totally obsessed with food. It’s not uncommon to hear, “what should we do for lunch,” within an hour or two of coming into work (and sometimes, even the day before). Usually Brady hasn't even finished his morning bagel before the lunch discussions start. That’s where the idea for 89Ate was born. It’s an opportunity for us to feature the amazing local restaurants that we love while giving in to our foodie desires. On Main Street, just past downtown...

As the nation celebrates the legacy and the dream of Dr. Martin Luther King, Jr. this week, we are reminded how the impact and the efforts of one individual can inspire change.  While we may think Dr. King's efforts were on a greater scale than any one of us could possibly deliver, his actions remind us that we are not just here to be silent.  We are here to make a difference in everything we do.  We are here to help.  Everyday we have a dream of being better, doing better and providing better for ourselves and each other.  The gift...

If you’re an "SEO Guy" you already know, but if not, here's what you need to know about Google’s latest update.   Just "Google" It! The phrase "Google it" has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But what do we type into the search bar? Often times we are typing a short phrase posed as a question looking to get an answer as quickly as possible. Google’s new algorithm aims to take into account natural language and the context of...

Well, it’s that time of year again. The holiday season has ended and it’s time to wipe the slate clean and start a brand new year. Many people look at the beginning of the new year as a time to hit the reset button and start fresh with new goals and resolutions. With 2020 off and running, you’ve likely already started on the resolutions you’re hoping to keep throughout the year. They may be things like getting back to the gym, or calling your Mom more, but what about resolutions that pertain to your professional life? If you haven’t compiled...