Blog

17 Mar

As many companies begin to require their employees to work from home due to the spread of the Coronavirus, people may find themselves taking on a brand new challenge: working from home. While working from home has its perks, it isn’t all about staying in your PJ’s all day and streaming your favorite shows as you work. It can be tough to get yourself into work-mode in the place that is usually for family time and relaxation, especially if you share your living space with roommates, a spouse or partner, or little ones that are home from school.  As someone who...

14:41 / 898 Marketing / Blogs / Strategy
05 Mar

It’s no secret that smartphone apps have changed the world. Businesses have thrived through the introduction of a mobile app, and some businesses like Snapchat exist entirely through their mobile app platform. But when is creating an app a bad idea? When considering creating an app for your business, there are two big questions that need to be asked: “What are you trying to achieve with this app?” and “How will this app add value to your business?” If your answer to the first question is to share information about your business, then you probably shouldn’t develop your own app. Many times,...

13:19 / 898 Marketing / Advice / Blogs
25 Feb

"Regrets, I have a few. But then again, too few to mention."  More than 50 years ago, Frank Sinatra uttered these words, which have been immortalized in his song, "My Way." And while you may have heard it a time or 10 at retirement events, memorials or even as a random song playing on your Pandora station, these words are something that rings true for everyone.  Regrets are something we all deal with, some more than others.  And when someone says they have no regrets, you can call bullshit on them.  We all have regrets and, for some of us, the...

14:07 / 898 Marketing / Blogs / Jeff Ryznar / Tuesdays with Ryz
25 Feb

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...

13:59 / The Current
25 Feb

Burgan Real Estate's Patrick Burgan and Sue Filipovich have been named presidents of the Youngstown Columbiana Association of Realtors and United Way Women United, respectively. As president of Women United, Sue Filipovich will serve through 2020 and help spearhead the "Success After 6" program in Youngstown City Schools. The organization's mission is to empower women to make a difference in the lives of other women, children, and families. They do so with a focus on early education. As a result of Women United's efforts and the "Success After 6" program, students have shown improved attendance rates, test scores, and behavior.   Patrick...

12:23 / 898 Marketing / Business / Client Experience
25 Feb

At 898 Marketing, we are carrying our growth from 2019 into 2020 with a new crop of interns and a new full-time creative designer. We are excited to have Caitlin Trotta, a Kent State graduate, on board as a member of the 898 Marketing team! As a member of our Fall 2019 Intern Class, Trotta demonstrated a passion and talent for design, and fit in seamlessly with the rest of our team. She will join Jackie DiDomenico in our expanding Creative Design department.   Trotta joins 898 Marketing having graduated from Kent State with a Bachelor of Arts in Visual Communications Design,...

10:27 / 898 Marketing / Design