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Have you ever had a task to complete with a deadline and directive and consistently hit roadblocks that stopped you along the way? No matter what you try, you become easily distracted and find yourself going back to this assignment over and over without much progress. I have… this blog.    This is the fifth topic I started blogging about. I’ve moved from media planning to marketing strategies to holiday advertising. I’ve been easily distracted by other work and client emails, decorating the office for Christmas and dozens of other conversations that take place in our office on a daily basis, which...

[embed]https://www.youtube.com/watch?v=-PiRg7AvM5Y[/embed] I have always loved Bugs Bunny.  He is one of the most complicated and entertaining cartoon characters.  While he can never quite find his ways to Albuquerque, his wit, comedic timing and, honestly, some what arrogance, creates a Yin and Yang type personality that entertains, educates and, in some cases, root agains. One of my favorite Looney Tunes episodes has always been the one where he portrayed a matador going up against the vicious bull.  Even watching it today, I am still laughing and smiling like a kid, but also seeing how helpful it actually is in understanding the decisions we...

Spooky season is here, and there’s no better way to switch up your marketing strategy than with some Halloween-inspired flare.  Halloween is one of the most popular holidays every year, with people of all ages dressing up to celebrate. You’ll also find plenty of parties and Halloween-themed events for people to attend and celebrate.  Since everyone is undoubtedly in the Halloween spirit throughout October, it is the perfect time to take advantage and make your company’s marketing strategy a little more creepy. Here are just a few ways to get rid of the trick, and make your marketing strategy a...

Graphic design is “the art or profession of using design elements, such as typography and images, to convey information or create an effect.” Most people are visual consumers. Graphic design plays a huge role in the business' market plan ranging from message delivery to user experience. When we see graphics, our brains store the details in two ways: one verbal and visual. This increases the individual's chance of remembering the information of the business.    The Power of Persuasion It takes only a few seconds for individuals to build a bond with a brand. Graphic design is the art of persuasion, making the...

Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness.   Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what your company is about. Just “Google it” is a common phrase we hear these days. By developing content you can create an online door for users to come through and learn about products, services, and your brand's style. According to Havas Group’s 2017...