Blog

Life. It is the most precious and fragile thing on this earth. Every day we wake up and face the day ahead, not knowing the events that will transpire. These events can make us as equally as it can totally break us down. We don't know what the day will bring, nor if we will have another day after it is over. As I, like most people, come to grips in my own ways with the shocking news of the tragic helicopter accident that took the life of one of the all-time greatest basketball players, Kobe Bryant, along with his 13-year...

898 has added their third group of interns, the first round of 2020. This group features Maddie Abrigg, a Graphic Design and Studio Art double major at the University of Mount Union, Jake Francisco, a marketing major at Youngstown State University, and Mike Francisco, an Advertising and PR major also at YSU. This group will be vital in assisting our clients with their digital marketing efforts.   We are excited to have our first group of interns for 2020, and our first pair of brothers on the team! All three of our interns are also graduates of St. Christine School, one of...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

If you only know two things about the staff at 898 Marketing, it should be that we love the Youngstown community and we’re totally obsessed with food. It’s not uncommon to hear, “what should we do for lunch,” within an hour or two of coming into work (and sometimes, even the day before). Usually Brady hasn't even finished his morning bagel before the lunch discussions start. That’s where the idea for 89Ate was born. It’s an opportunity for us to feature the amazing local restaurants that we love while giving in to our foodie desires. On Main Street, just past downtown...

As the nation celebrates the legacy and the dream of Dr. Martin Luther King, Jr. this week, we are reminded how the impact and the efforts of one individual can inspire change.  While we may think Dr. King's efforts were on a greater scale than any one of us could possibly deliver, his actions remind us that we are not just here to be silent.  We are here to make a difference in everything we do.  We are here to help.  Everyday we have a dream of being better, doing better and providing better for ourselves and each other.  The gift...

If you’re an "SEO Guy" you already know, but if not, here's what you need to know about Google’s latest update.   Just "Google" It! The phrase "Google it" has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But what do we type into the search bar? Often times we are typing a short phrase posed as a question looking to get an answer as quickly as possible. Google’s new algorithm aims to take into account natural language and the context of...