Blog
The Ever-Changing Digital World
Are you evolving? Spring is a time of new life and growth— and just as nature is always evolving, we, too, need to continue to evolve, especially in the digital world. The longer you work in your ca...
Read More..Innovate or Die.
How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent boo...
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Google Analytics 4: Pros vs. Cons
Google Announced the End of Universal Analytics: An Updated Perspective. On July 1, 2023, 898 Marketing and the entire digital marketing community said a bittersweet goodbye to Universal Analytics. Th...
Read More..Digital Marketing Campaigns: What’s Worth the Wait?
Last year, I shamelessly ordered an Iron Man Helmet with voice commands and motorized faceplates. Who wouldn’t want it? After multiple delays and a predetermined six to eight month waiting period, t...
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3 Benefits of Using Social Media for Your Business
Are you using social media to your advantage? If you’re not using social media to promote your business, you may be missing out on opportunities to hit your target audience, promote organically and ...
Read More..Transparency: The Golden Rule of Account Management
From a young age, we constantly hear from our parents and teachers alike about the importance of “The Golden Rule.” To be quite honest, I still hear it in passing from parents when I walk through ...
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Tips for a Successful Internship Experience
Beginning an internship can be a very daunting task, especially if you have not worked in a professional setting before. Many people are nervous they won’t know what to do on their first day, or tha...
Read More..Programmatic Advertising Explained
Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ad...
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10 Gift Ideas for the Marketer In Your Life
The holiday season is here, and if you haven’t finished your holiday shopping, the clock is ticking! Whether you’re a marketer who needs some ideas to add to their wishlist or you need some inspir...
Read More..Digital Marketers Should Be Prepared for the Next Sports Equinox
To a huge sports fan, like myself, the “Sports Equinox” has a holiday-like feeling that keeps folks glued to their seats and eyes locked on the television. To the casual observer, though, the Spor...
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