Blog
A Day in the Life of an 898 Marketing Intern
Starting your first internship is an exciting and nerve racking experience, at least for me it was. I did not know what to expect or what I would be doing while working for the agency, but I knew I...
Read More..Take A Peek Behind the Curtain of Digital Advertisements
For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was ...
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Michael Francisco Joins 898 Marketing as Account Coordinator
In January 2020, 898 Marketing brought a new intern class on board for the spring semester. Less than two months later, the office experienced a shutdown due to COVID-19 and team members began working...
Read More..If You Build It, They Won’t Come… Not Without an Invitation
I love baseball. I know that’s not something you hear very often these days, and, trust me, I have my issues with how it’s being played right now. But it’s my favorite sport, and my love for bas...
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Digital Spring Cleaning
Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your ...
Read More..Tips for an Effective Marketing Campaign
There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulf...
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5 Reasons to Consider a Rebrand
As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creatin...
Read More..Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when commun...
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7 Tips for Unplugging and Enjoying Time Off
Although vacations and time off have looked a bit different over the past year, it is still important to take some time for yourself and step away from work. In a world where many of us can virtually ...
Read More..Tuesdays With Ryz- You Don’t Need the Approval of Others
Don’t do things for the approval of others. You will never be able to fulfill the expectations of others, just as you will never be able to know what those expectations are for you from those fans y...
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