Insights
February 15, 2016
Measuring Social Media Success
Likes and followers only tell half the story. Here's how to measure real social media success through service, content, and social selling.
898 Marketing
February 8, 2016
Humanizing Your Brand on Social Media
People follow brands because they like the person posting. Here's how to be consistent, authentic, and responsive on social media.
898 Marketing
February 3, 2016
Perfect Play Call for Super Bowl 50 Advertisers: Multiple Screen Plays
Nearly 1 in 4 Super Bowl viewers watch with a second screen in hand. Here's why a multi-screen strategy became advertisers' smartest play.
898 Marketing
January 24, 2016
898 Marketing – Find Out About The Meaning Behind the Name
Three numbers, a grandfather's lotto ticket, and a promise made 30 years ago: here's the real story behind the name 898 Marketing.
898 Marketing
November 25, 2015
Humans and Technology Living Together and Mass Hysteria!
Technology's next big shift isn't about capability, it's about ease of adoption. Here's how the Internet of Things is reshaping daily life.
898 Marketing
November 11, 2015
The Price of Supporting Our Troops with Sports Marketing
A Senate report found the DOD paid sports teams millions for military tributes. Here's a look at the "paid patriotism" debate that followed.
898 Marketing