Search Engine Optimization & AEO

Being found is not an accident. It is a strategy. And right now, that strategy requires you to show up in two places at once.

Search engine optimization has always been about earning the right to appear when your audience is actively looking for what you offer. That has not changed. What has changed is that Google is no longer the only place that search is happening. ChatGPT, Perplexity, Google AI Overviews, and Gemini are already answering your customers' questions before they ever scroll to an organic result. The brands that show up in those answers are not there by accident. They built the authority, the content structure, and the technical credibility that AI systems require to cite them with confidence. At 898 Marketing, we build both.

Our SEO process starts where most agencies skip: the audit. Before any strategy is built, we evaluate your site's technical health, content quality, competitive landscape, and current search visibility to understand exactly where the gaps are and what it will take to close them. Technical SEO is not glamorous work, but it is foundational. Clean URL structure, proper crawlability, page speed, mobile performance, schema markup, and internal linking are the things that determine whether everything else you build actually gets indexed and ranked. We do not layer a content strategy on top of a broken foundation.

On-page optimization ensures every page on your site is doing its job. That means the right keywords in the right places, metadata that earns the click, heading hierarchy that helps both users and search engines understand what the page is about, and content that actually answers the question the searcher is asking. Local SEO is where we have built a particularly strong track record, helping partners across Northeast Ohio dominate their geographic markets through optimized Google Business Profiles, consistent citations, review strategy, and locally targeted content that earns trust in the communities they serve.

Content is not something we produce for the sake of publishing. Every piece of content we write or optimize is mapped to a specific search intent, a keyword opportunity, and a stage in the decision journey. We write to rank, to convert, and to earn the kind of trust that compounds over time, with search engines and with the people using them.

Then there is what traditional SEO alone will not get you anymore.

898 Marketing is the only agency in Northeast Ohio offering AI Pulse™, our proprietary AI search optimization product built on an exclusive platform designed from the ground up for how AI systems actually select, cite, and surface sources. We run your brand through ChatGPT, Gemini, Perplexity, and Google AI Overviews using the real prompts your customers are already typing, score your visibility across citation rates, brand description, competitor gaps, and technical crawlability, and deliver a prioritized 90-day roadmap that tells you exactly what to fix, what to build, and what to do first. The AIPulse Rx retainer then keeps your brand optimized as the AI landscape continues to evolve.

The window to act on this is narrow. AI models are forming their understanding of your market right now. Early movers earn citations, build authority, and become the default recommendation. Late movers compete for what is left. We know how to find the inches that move you from invisible to indispensable and we know how to hold them.

Doesn't matter where you are starting from. Get better. We will help you get there.