Social Media

What you say about your brand matters. What others say matters more.

That is not a new idea, but social media has raised the stakes considerably. Every post, every comment, every share, and every piece of content you put into the world either builds the perception of your brand or quietly erodes it. There is no neutral. At 898 Marketing, we take that seriously, and we manage social media for over 50 brands across nearly every industry because we know how to build content systems that perform in the real world, not just look good in a presentation.

Social media strategy starts with clarity. Who is your audience, where do they spend their time, what do they care about, and what does your brand need to say and do to earn their attention and trust? We build the answer to those questions into a platform-specific strategy before a single piece of content is created. Then we build the content system around it: a monthly calendar, a clear creative direction, a consistent voice, and a production workflow that keeps your brand showing up with quality and consistency without requiring you to be in every conversation.

Short-form video is where attention lives right now. Reels, TikToks, and YouTube Shorts are not just trends, they are the primary way brands grow organic reach in 2026 and beyond. Our in-house video team produces content built for these formats, not repurposed from longer cuts. When we make content for social, we make it for social, because the platform rewards it and your audience expects it.

Copywriting is something most brands underestimate right up until the moment a post falls flat. Every caption, every CTA, every comment response is a brand impression. We write copy that sounds like you at your best. Sharp without being showy. Warm without being soft. Confident enough to say something worth reading.

Beyond the feed, we also help our partners manage their reputation and narrative through PR strategy, press releases, media relations, and media monitoring. Your brand lives in the comments sections and the news feeds just as much as it lives on your own channels. We help you show up everywhere it matters with a consistent message and a clear point of view.

We have managed content and social strategy for restaurants, healthcare systems, automotive groups, credit unions, nonprofits, fitness brands, real estate companies, and more. The industries are different but the standard is the same: every partner we serve deserves content that is worth something. Not content for the sake of filling a calendar. Content that earns attention, builds trust, and gives your audience something to talk about.

We do more than just tell stories. We find a way to be significant in the lives and companies we help.