Lake to River

Lake to River is competing on a national stage to attract aerospace, advanced manufacturing, and economic development investment to Northeast Ohio and western Pennsylvania - and we built a marketing program worthy of that ambition. Our Q1 2026 Account-Based Marketing (ABM) campaign put Lake to River directly in front of decision-makers at Boeing, Lockheed Martin, Northrop Grumman, Raytheon, and more. The results were decisive: 983,000 programmatic impressions, 4,624 LinkedIn clicks at $1.32 CPC, a 0.49% CTR that blew past the 0.10-0.35% industry benchmark, and website traffic that doubled quarter over quarter.

Beyond digital, the brand launch video work showcased what sets 898 apart - motion graphics, animation, and a range of footage across Ohio that told a story no static ad ever could. For the Rising Tides event, a single well-crafted static graphic did its job and drove real attendance. This is what a full-service partnership looks like: every channel pulling in the same direction, every tactic connected back to the same mission of making Lake to River the destination for investment in this region.