Davey Tree

Davey Tree Expert Company has been the most trusted name in residential tree care for over 140 years - and in 2025, we helped them prove that a brand with that much history could still set a new standard for digital performance. Running a full-funnel programmatic campaign across display, native, CTV, and retargeting for 90-plus local markets and 120-plus individual campaigns is not a small operation. It requires the kind of strategic discipline and executional precision that most agencies simply are not built for at that scale.

The results are what we expected when the work is done right: cost-per-acquisition dropped 34% year over year while lead volume grew 10.68%. That combination - fewer dollars per lead and more leads overall - is exactly what a national acquisition program should deliver. This is the kind of work that defines what accountable growth strategy actually looks like in practice.