Founded in 1976, the Israel Tennis and Education Centers is an organization that improves the quality of life of Israeli children in one of the most conflicted regions of the world. With 14 Centers in Israel, at-risk youth find a place to escape the challenges in this conflicted region by enhancing their education and learning about life, themselves and acceptance of others through the sport of tennis. This international organization chose 898 Marketing to be their Agency of Record managing all fundraising, communication and marketing efforts during the pandemic of 2020. Though uncharted, our strategies and determination helped them raise more than $4 million through online giving, social donation campaigns and their first event, a virtual gala that was a global gathering surpassing all expectations in terms of attendees, donations and performance.