898 Marketing Recognized With Gold Award at 2021 Akron-Canton American Advertising (ADDY) Awards
When Mahoning County Public Health approached us about creating a campaign to promote healthy tips and habits during the holidays, the 898 team developed several concepts including one featuring local children answering questions and giving their thoughts on the Coronavirus pandemic. The children delivered funny, insightful, and honest answers and the campaign ran on local TV as well as across various social media outlets.
On Friday, February 19, our team was recognized with a Gold Award for the “Kids Say the Smartest Things” campaign during the 2021 Akron-Canton American Advertising (ADDY) Awards. Due to the ongoing pandemic, the awards were held virtually, and 898 Marketing was honored to represent the Mahoning Valley as the only Youngstown-based company to be recognized.
“We’re honored to be recognized by our peers for our work with Mahoning County Public Health. Our team at 898 Marketing believes we are all called to serve, and we’re proud to help Mahoning County Public Health to educate and prevent the spread of COVID-19 with our unique creativity and talents,” said Jeff Ryznar, 898 Marketing President and CEO. “The work was a unique way to stand out at a time when everyone was helping to make our holidays safer. The children in the creative, who are the real stars, offered a refreshing, simple and lighthearted way to remind us all of how we must always think of how what we do impacts the safety and happiness of others. While this recognition is a testament to the work of our team, the real reward is the impact it had in our community, helping to remind people how they can do their part to save lives during this pandemic by the future generations who will one day lead us.”
We are proud to be recognized amongst 210 entries, and be one of 24 gold award recipients, but most importantly, we are proud to be able to tell our clients’ stories in an effective and an engaging way. Thank you to all of our clients for allowing us to do so, and to the Akron-Canton American Advertising Federation for honoring us.