Case Study: mvi HomeCare

mvi HomeCare Logo Order mvi Brochure mvi HomeCare Website

About this Project
Recognized as Ohio’s premier provider of home health and hospice care services, mvi HomeCare has been committed to serving the local medical community of Northeast Ohio for 20 years. Built on integrity, respect, communication, confidentiality, and teamwork, mvi HomeCare and HospiceCare is committed to providing comprehensive, high-quality home health, hospice and infusion therapy services in a safe, responsible and cost-effective manner. As this industry continues to rely more heavily on digital technologies, 898 Marketing was enlisted to develop a more efficient way to handle the referral process of patients and increase revenues.

Client Request
As a referral based business, mvi HomeCare envisioned a more efficient way to handle incoming patients using mobile technologies. 898 Marketing was asked to not only create a strategy to increase patient referrals by physicians, but to do it by developing an innovative and easy to use smartphone application that simplifies the referral process and achieves the most important part to any referral – providing the highest quality care to patients in the most efficient way possible.

Project Details
  • Strategic Business Development Plan
  • Logo/Branding/Collateral Development
  • Market Analysis
  • Strategy/Training Materials
  • Mobile App/Website Development
  • Go-to-Market Strategy

Results
In the first year of implementation, Ordermvi has been responsible for increasing both total monthly referrals and total monthly revenue every month for mvi HomeCare. 898 Marketing has delivered a 10:1 return on the investment made into that app for mvi HomeCare. The app has not only improved overall physician satisfaction due to its ease and convenience, but improved the productivity of the mvi HomeCare team by simplifying internal processes and team performance.

Testimonial
"898 Marketing brought our companies concept of a smart phone referral app to a reality! Their team worked with us to create an app that enables our customers to submit referrals in a unique and secure way directly from their phone. It is an efficient and affordable way for our organization to simplify the referral process and allow us to focus on the business of taking care of our patients. In addition, we have seen a significant increase in our referrals…and our bottom-line!"
~ Kevin McGuire, Principal, mvi HomeCare

Category
Business Development, Business Planning, Corporate Messaging, Lead Generation, Marketing Collateral, Mobile Strategy
Tags
branding, business planning, healthcare, mvi homecare, order mvi, smartphone app
About This Project