Blog
Writing Press Releases 101
As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hirin...
Read More..What is Conversion Rate Optimization?
Decoding CRO: Conversion Rate Optimization We love acronyms in digital marketing, especially CRO. But, what exactly is CRO, or, Conversion Rate Optimization? Simply put, a conversion is the completion...
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What to Expect When Marketing to Gen Alpha
Let’s talk about Marketing to Gen Alpha… It seems as if we just started to get our footing when it comes to engaging with Gen Z. Now, it’s time to begin tackling the understanding of a b...
Read More..Maximizing Your Website’s Digital Impact with Web Development
Web development may sound intimidating, but with an expert team and a few special tools, your website’s digital impact can leave a lasting impression on clients. Let’s start with the basics… Wha...
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Mastering the Inbox: Proven Email Marketing Techniques to Stand Out
Standing Out in the Digital Crowd with Email Marketing: Navigating your audience’s inbox can feel like tiptoeing through a minefield. Every day, people are bombarded with emails clamoring for at...
Read More..Digital Advertising: A Deep Dive into this Digital Marketing Must-Have
What is Digital Advertising? Digital Advertising is a specialized department dedicated to promoting products, services, and brands through digital channels. This entails harnessing the power of the in...
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What I’ve Learned About Account Management
Navigating Account Management in 2024 Account management is a pivotal function that involves building and supporting client relationships. Account managers serve as a crucial liaison, ensuring effecti...
Read More..How to Create Successful Social Media Ads: Purpose, Creative & Audience
Picture it… You’re scrolling through social media, you’re pressing “like” on your coworker’s newest photo of their 2nd grader, double tapping on the cute picture of your friend’s dog, mi...
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The Shift Beyond Third-Party Cookies: Google’s New Era of Privacy and Its Impact
Google’s decision to phase out third-party cookies in Chrome is not just a policy update; it represents a seismic shift in the digital marketing landscape. This move signals a new era in online ...
Read More..All Things 898 Graphic Design: Insider Edition on the Creative Process
What is Graphic Design? Our Creative Designer, Maddie, says it well: “Graphic design is important for marketing agencies for many reasons, but mainly for its ability to effectively communicate messa...
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